A Very Brief Critique of Social Media Gurus

What happens when a company hires an individual or a firm to represent them on social media? Ultimately the guru “selling” social media as a business virtue — direct responsiveness to your customers! — actually becomes the “middleman” between the corporate institution and the public consumer population. In other words: if the power of social …

Research vs. Searching

Google’s official blog post outlining the new Google, plus Search Your World service explains some of the benefits of integrating crowd-sourced, social-inputs to your search queries: Say you’re looking for a vacation destination. You can of course search the web, but what if you want to learn from the experiences your friends have had on …

In Defense of Multitasking

The problem is we cannot see what we cannot see. We cannot unbundle our neurons. We cannot unstreamline our neural pathways. We cannot un-habituate ourselves to our own habits all by ourselves. We need calculated disruption—what some people would call, on an attentional level, distraction—before we can begin deep learning of our most basic patterns, …