If you want to sound just like every other politician all you need to do is talk about how you are completely different than every other politician.
Remember that political slogans about tolerance are not a proxy for hearts and minds. Peace is not a glossy policy paper about the merits of multiculturalism. The only thing that really matters is how we actually treat one another. #RememberJan29
Provocative metaphor? Simplistic soundbite? Journalistic sensationalism? Legitimate description of a truly critical situation?
The problem with citizens is that they don’t like feeling manipulated.