Social Media: Trust Inversion

Watch the paradigm unfold: instead of trusting you to contact me with information pertinent to my life, you now trust that I am going to monitor your newsfeed. Thus knowledge becomes deliverer-centric, not recipient-centric.

This is the difference between recommending something to a friend personally versus broadcasting it to the world. The broadcast inverts the trust exchange, turning the inherent human trust of recipient-specific curation on its head.

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Shelley, James. (2011). 'Social Media: Trust Inversion' Originally published on June 6, 2011. Accessed on December 5, 2020. Licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Permalink: https://jamesshelley.com?p=1155
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