Every time a company or business implores its customers or clients to ‘Like us on Facebook’ or ‘Follow us on Twitter’ they provide free advertising for Facebook and Twitter. Subsequently, in seeking likes and followers, businesses entrust communications with their customers and clients to a third party, a corporate intermediary — an intermediary that is in the business of monetizing people’s attention for its own growth.
Somehow, this logic won the day a core assumption in just about every marketing strategy that exists at the moment. It truly boggles the mind. Everybody’s advertising Facebook.