Building an Audience, Building a Message

Having a message to spread but lacking a means to share it is infuriating. Having a means to spread information but lacking a meaningful message is vexatious.

Do not build your audience in preparation of one day discovering something meaningful to say. Rather, build your insight and perspective in preparation for a future audience.

Your respect for the time and attention of those who will one day loan you their precious attention begins now.

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