The advertising photographs in malls

The advertising photographs in malls of people enjoying life and community together are never photographs of people in malls.

22 Replies to “The advertising photographs in malls”

  1. Malls do serve a very social purpose outside of shopping and consumerism. I don’t frequently visit them but happened to visit one last week. I noticed many persons hanging out in the food court – it wasn’t for the food but the company, people watching and entertainment. A sort of “park” – weird.

  2. Itโ€™s interesting to think of the mall as a corollary to the โ€˜marketโ€™ or โ€˜town squareโ€™, which are necessarily both commercial and communal spaces. Even when people gather around a dinner table, they still gather around something that is (or at least was) an economic transaction. I donโ€™t think it ultimately makes much sense to dichomize community and commerce.


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