Living in the crossfire of an ‘attention war’

Daniel Nesbit proposes a metaphor shift from ‘attention economy‘ to ‘attention war,’ in part because “viewing the landscape as one of war instills the right mindset for those caught in the crossfire.”

Invading forces want to not just have our share of attention, they want to own it. The war of attention is a battle over resources: who gets to dominate, where and when… We have to defend our territory (our attention) appropriately.

The wartime conflict metaphor conjures notice of the collateral damage, particularly the innocent civilian ‘causalities’ — all the co-opted time, all the defrayed mental resources, and all the cognitive and psychological externalities absorbing the actual cost of this rampage.

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