In what ways do online spaces co-opt personal expression?

In a sense, digital social platforms homogenize personal individuality as much as they amplify and incentivize it.

One of the most interesting contradictions of the ‘digital revolution’ is how big tech endlessly promise better tools to express our creativity, individuality, and unique voice in the world…

…as we are happily baited into using platforms and devices that funnel an increasing scope of our human experience into the homogenizing, universalizing portfolio of a ‘user.’

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