Attention Economy

It was back in 1971 that Herbert Simon suggested that “a wealth of information creates a poverty of attention” and now the difficulty of capturing people’s attention (“a highly perishable commodity“) has some theorists suggesting that the future “attention economy” will have “its own different implicit rules, roles, cycles, values, etc.

If everyone has everyone’s attention the value of attention is nullified. Thus to avoid mental bankruptcy, navigating an “attention economy” means saving, investing and being cunningly conscientious of your own attention.

If you treated your attention as a monetary value, would you be considered broke, middle class or well-invested?

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